Like the majority of us, I’m sure you’re sick and tired of hearing and/or coping with this new economy. It’s no secret that overall, things have taken a downshift. You have two options at this true point, you will keep do and whining nothing or you can start considering artistically. It’s not simply affecting small businesses, many big corporations are having to regroup and revamp their marketing strategies.
Here are 8 tips that you can use to help you revamp your small business. It might be time to rethink your customer base.Ask yourself: How do i revamp my brand to appeal to customers outside my niche demographic to replace less business by existing customers? Sometimes it can be a matter of rephrasing your marketing to appeal to a wider customer bottom just, versus introducing new gadgets or products (which may be expensive and dangerous). Automate, Automate, Automate. Technology is a wonderful thing, embrace it. Find ways to automate as much tasks as you can.
You’d be surprised at just how many computer and internet solutions are out there that can be excellent time savers. The time you save can be now directed towards other marketing projects that will build revenue. Forget about the economy. Don’t get bogged down with all of the negativity floating around the economy.
Success is a state of mind. Focus on how it changes your prospect’s buying behavior, but don’t let the gloom and doom get you all twisted up. If you sell products that are truly helpful or useful there will always be people willing and ready to buy. People now don’t have as much supplemental income as they used to. So they expect value for their time and money. Focus less on selling your products and services and more about how you can help someone solve a problem and you will definitely see the results.
ABL (Always be learning). Technology has a significant case of A-D-D. It’s constantly moving and changing. The brand new, best, hot thing today is neglected tomorrow. In order to grow your business, you have to remain on top of what’s new and working now. Go to your favorite search engine to check out some teleseminars, webinars and workshops. Even try reading a publication Maybe.
- Color or Print
- Why do you want an MBA
- Treat every customer like these are your saving angel
- Lowest level of abstraction
There are a great deal of information available out there and you’d be amazed at how much of it really is FREE. Develop a Plan. So many business owners have spent the majority of their time as a business owner winging it. Set goals and be certain to put them on paper. Host an Event. If you don’t want to go out to market your business, bring the customers/clients to you. Hosting an event doesn’t have to cost a lot of money, the largest invest will be your time and effort. Free or low cost events are a great way to make your ideal prospects before you.
Another idea would be to team of with another business owner that gets the same target market as you (but offers a different service or product of course). Teaming up helps it be less of a strain on funds and time because you can split the cost and the planning. Do Some Speaking. Speaking is another great way to get your name out there.